Fight World Hunger

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Friday, September 25, 2009

The meaning of hunger

You just gotta love the recession. It gives you more time to spend with family and loved ones, with good measure left to do what you like doing. I want to say 'what you do best', but I'm unsure if what you like doing is what you do best, it may be the case for some but not others. I believe in talent, however the old timer in me believes that you develop your skill set with repetition and commitment.

One of the things that tops my To Do list is cooking not only by interest but of late, by necessity. Everyone's gotta eat! We are in many ways blessed with the abundance and variety presented before us. Of course the downside is that we probably consume more than the 2100 calories that we actually need per day as a healthy diet. These days, I am constantly surprised at the raw ingredients that we can get our hands on, the latest being real vanilla pods from Madagascar. I grew up using those artificial vanilla extracts in little bottles that resemble those 2-shot liquor they serve in planes, so you see that this opened up a whole different world of baking.

I have also recently met a few aspiring chefs too. Chefs I feel are like photographers, are like artists most of whom are obvious know-it-alls: You just can't really talk to them, their info probably came from spending too much time on the Food Channel. I think that for every wannabe chef there are 10 wannabe foodies. For the record, I hate the word foodie, or anything cutesy that ends with an 'ie'. I don't know who came up with that word but that fella ought to be shot.

We have so much food we end up talking about food, we end up criticizing food, and having a channel dedicated to food. This post is not about food but rather, the lack of it.

I've come across the World Food Programme (WFP) before but I don't know if I was too busy or too indifferent to bother. That sort of attitude perhaps describes more than half of us who if nothing happens, will assume everything is fine. I was only reminded when I was watching Letterman last night and President Clinton was on, and he was talking about the Clinton Initiative which was an interesting concept where you go out offer assistance to the people who need it by making a commitment. It is not that we can't, and with just a little effort, money, time, or skill we can allocate any of these things to the people who need it most.

And then today I had the time to sit down and read look through the entire WFP site. As you and I are sitting down awaiting or preparing our next meal, about a billion people will go to bed hungry. What more, the worst hit are women and children, and just 25 cents will feed a hungry child and $25 will feed a child for half a school year. That works out to about RM180 to feed a child for whole year! So, do think about that the next time you're thinking about buying something you want but don't really need. I've placed a link on my site permanently so you can go have a look, or donate immediately. We are facing tough economic times and everyone including I am affected but that is all the more reason to go through with this as the personal donations will surely drop due to this. Can you believe that Malaysia isn't even on the donor list? That places us way below India, Thailand and even Singapore! There is no minimum donation amount either so do what you can.

Its funny to think that also because I grew up in a Chinese family we were encouraged to 'finish your food because there are many children in Africa with nothing to eat'. I don't understand the logic of fattening our kids because some kid in Africa is starving, and I remember I once said, 'Ok, why don't you send this to them instead?', which left the adults speechless.

For a kid, I think that would have been an ideal thing to do. Its all about allocating resources to the places that need it most.

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Friday, November 17, 2006

The truth about vandalism

Digi has been having these apparently 'brilliant marketing ideas' lately, which I think is targeted to the audience that spends 50 cents per SMS typing out messages so they can participate in one of those TV chat programs. Adolescents have always been an impressionable lot, but somehow I have a feeling that it can only get worse.

These kids as I have noticed on my commutes on the LRT are loud, lazy, and disrespectful (note the part(s) that make me sound like a grumpy old man). I've seen not one but a few of these children of the future, that will bring our country to greater heights, who are so lazy they can't even stand in the train on one of those corners beside the doors that people usually lean into? These kids just squat there, give me a look and wonder whats the matter with it.

Anyway back to the subject. I have really opposed to Digi's campaign of late. I have been having problems with their service and have written to them on numerous occasions. The thing about this is that they reply your questions with more questions. What the hell is that about? Sometimes they have system glitches so I will get a lot of cross lines, or people calling me when they didn't intend to dial my number. SMS's that never arrive the destination, that sort of thing. They have the audacity to ask me in return when I made that call, to which number, where was I, and all that? To which I replied them in protest, and later provided them with as much as I could remember, however...I'm still waiting for them to get back to me.

Then they have these stupid campaigns, I don't know why. The latest of which is something that's called Well, everyone knows what that is, a promotional thing, in a dated sense it might have been seen as a brilliant idea, to advertise without using their company logo. That is the power of branding, and of course for people who didn't get it immediately, they'd be curious to find out what its all about.

Today was the pinnacle of all stupidity. It is called school holidays + free stickers. These are thetruthaboutprepaid stickers, yellow in color, 15 in all. It has promotional taglines, and the website address. I don't need a supercomputer to calculate the amount of vandalism over 15 million stickers can generate all over the city. I think the community cleaners are going to be really pissed. Can they be held responsible for this mess? I really doubt it.

People over here have gotten away with worse anyway.

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